The crossword puzzle clue today is "“It floats” soap". To solve this puzzle clue, we look for the similarity crossword puzzle definitions for our clue. Below are the possibilities crossword solution and answer for "“It floats” soap". Good luck! :).

“It floats” soap :

IVORY

Ivory soap is one of Procter & Gambles oldest products, introduced way back in 1879. Ivory soap is noted for its “purity” and also because of its property of floating in water. Despite urban myths to the contrary, the property of floating in water was developed deliberately by a chemist at the time Ivory was being formulated. The soap floats because the ingredients are mixed longer than necessary for homogenization, which introduces more air into the product.

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